From crawl chaos to clean indexing

The store had grown for years without a plan. Google had found three times more URLs than real pages, and new products took weeks to show up in search.

• Filter and sort pages created thousands of duplicates
• Old category pages redirected in long chains
• The sitemap listed pages that no longer existed

We ranked every fix by impact and effort, then worked top-down — technical cleanup first, content second, automation throughout.

• Canonical tags and parameter rules in shared templates
• Redirect chains flattened to a single hop
• Thin category pages merged and rewritten

Within six months the index matched the real site, new products appeared in days, and organic visits grew steadily month over month.

• Cleaner index and faster discovery
• Stronger category pages ranking for core terms
• A monthly report the whole team could read